Focus Groups


A focus group is a means to elicit ideas and opinions about a specific product, service, or opportunity in an interactive group environment. The participants, guided by a moderator, share their impressions, preferences, and needs.

Usage Considerations:
Associated Tasks:
  • Conduct Elicitation
  • Analyze Current State
  • Analyze Potential Value and Recommend Solution
  • Measure Solution Performance
  • Recommend Actions to Increase Solution Value
  • Define Change Strategy